Planning
Idea – Football sports documentary – influenced by Neymar the perfect chaos. This documentary would also focus on one footballer and go behind the scenes off the pitch to show the audience what it’s truly like to be a footballer at the top level. Would also be a 4-part series with each episode focusing on a different stage of the career. For example, the player being scouted and their rise to fame with the posters being used to advertise each of the 4 episodes.
With the target audience being between 16-25, and with them being fans of groundbreaking documentaries, the story behind the documentary will be of an upcoming, exciting future prospect rising through the football ranks as they look to take the next step into the top leagues. The story would also include clips from when the player was younger and from when they were being scouted with one of the photos reflecting this.
On the posters, this ‘baller’ will mainly feature on them with them being the main subject featured in the documentary as well as a photo of a scout watching them play as they look to gain more exposure. With the target audience being younger, it would be beneficial to make the posters more eye-catching with more colours and bold text being used to stand out to them. A catchy title and tagline could also be used to attract the attention of the audience with them also being somewhat memorable and somewhat short to help keep the audience’s attention. Different taglines could also be used for each poster – especially for the image of the baller compared to the image of the scout.











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