Statement of Intent

For my print advertisement, creating documentary posters to be advertised on a billboard, I will ensure that my posters follow the rules set out by the ASA and not break them. I will avoid including content in my posters that may cause harm to people and that people may find offensive, such as condoning anti-social behaviour, containing violence/gore and avoid causing distress to the audience. It is important to avoid including these as a wide range of people will see the posters as they would be placed on billboards in town and city centres meaning that people of any age could see these posters and younger people would be more effected if the posters were to contain violence/gore. The broadcast time would be at 8pm since it would be appropriate for a younger audience with little to no violence and content that may cause distress to the audience with it being a football sports documentary focusing on one player with it mostly being behind the scenes showing how footballers live, whilst also containing very little offensive language that can cause distress to younger people. 

The show will be portrayed in a positive way so that people can hopefully find it easier to watch and feel more connected and interested whilst watching it. To achieve this, the documentary will focus on one football player, with them being positively represented as a humble and calm person both off and on the pitch. A picture of them will be shown on the poster with them being shown as positive, sporty and energetic just by the poster. 

With the documentary’s target audience being between 16-25 and with them being fans of groundbreaking documentaries, the poster will reflect that using a catchy title and tagline to attract the attention of the audience. The title and taglines will be bold and clear to see to attract the audience with it also potentially using colours if it matches with the picture and doesn’t negatively contrast each other. Some colours used could be black, white and blue and then potentially red if it fits well.  

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